Marketing Program

Curriculum Requirements - Total Credits Required: 125-126

First Year - Credits: 32

• ACC 175 - Financial Accounting (Cr: 3)
  

• BUS 110 - Business Computers I (Cr: 3)
  
  or elective

• BUS 120 - Business Fundamentals I (Cr: 3)
  

• BUS 121 - Business Fundamentals II (Cr: 3)
  

• BUS 122 - Business Problem Solving (Cr: 3)
  
  or Elective

• ECN 201 - Macroeconomics (Cr: 3)
  
  Satisfies the Global Issues General Education Requirement

• ECN 202 - Microeconomics (Cr: 3)
  

• ENG 111 - Critical Reading and Writing I (Cr: 3)
  
  Satisfies the Writing Designated Core Requirement

• ENG 112 - Critical Reading and Writing II (Cr: 3)
  
  Satisfies the Writing Designated Core Requirement

• INT 100 - Internship I (Cr: 2)
  

• MTH 126 - Applied Statistics (Cr: 3)
  
  Satisfies Quantitative Reasoning General Education Requirement

Sophomore - Credits: 32

• Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
• Individual and Society General Education Requirement  (Cr: 3)
• Literary Perspectives General Education Requirement  (Cr: 3)
• General Education Elective  (Cr: 3)

• ACC 185 - Managerial Accounting (Cr: 3)
  

• BUS 200 - Marketing (Cr: 3)
  

• BUS 210 - Finance (Cr: 3)
  

• BUS 249 - Introduction to Business Analytics (Cr: 3)
  

• BUS 270 - Communicating in Business (Cr: 3)
  

• BUS 330 - Consumer Behavior (Cr: 3)
  

• INT 200 - Internship II (Cr: 2)
  

Junior - Credits: 31-32

• Science and Technology General Education Requirement (Cr. 3)
• Values and Ethical Reasoning General Education Requirement  (Cr: 3)
• World Cultures General Education Requirement (Cr. 3)
• Marketing Electives  (Cr: 9)

• BUS 307 - Market Research (Cr: 3)
  

• BUS 320 - Organizational Behavior (Cr: 3)
  

• BUS 370 - Business Analysis and Research (Cr: 3)
  
  Satisfies Writing Designated Requirement

• BUS 379 - Semester Internship Strategies (Cr: 1)
  

• BUS 415 - Business Negotiation (Cr: 3)
  

Senior - Credits: 30

• Marketing Elective  (Cr: 3)
• General Education Electives  (Cr: 6)

• BUS 403 - Integrated Marketing Communications (Cr: 3)
  

• BUS 480 - Semester Internship (Cr: 12)
  

• BUS 489 - Senior Research (Cr: 3)
  

• BUS 490 - Senior Thesis (Cr: 3)
  
  Or

• BUS 491 - Senior Capstone (Cr: 3)
  

Marketing Electives

Choose four from the following:

*1 Credit course. Must take 3 credits to fulfill requirements for one elective.

• BUS 206 - Introduction to Creative Tools for Marketing (Cr: 1)
  

• BUS 207 - Advanced Data Collection Tools for Marketing (Cr: 1)
  

• BUS 215 - Marketing Analytics (Cr: 3)
  

• BUS 223 - Fashion and Retail Merchandising (Cr: 3)
  

• BUS 224 - Principles of Buying (Cr: 3)
  

• BUS 300 - Entrepreneurship (Cr: 3)
  

• BUS 302 - Legal Environment for Business Including the UCC (Cr: 3)
  

• BUS 303 - International Business (Cr: 3)
  

• BUS 309 - Project Management (Cr: 3)
  

• BUS 328 - Sales Management (Cr: 3)
  

• BUS 333 - Design Thinking (Cr: 3)
  

• BUS 334 - Digital Marketing (Cr: 3)
  

• BUS 350 - Global Marketing Management (Cr: 3)
  

• BUS 360 - Retail Management (Cr: 3)
  

• BUS 415 - Business Negotiation (Cr: 3)
  

• BUS 444 - Contemporary Topics in Marketing (Cr: 3)
  

• BUS 460 - Brand Management (Cr: 3)
  

• BUS 475 - Business Strategy and Policy (Cr: 3)
  

• MCA 103 - Advertising Fundamentals (Cr: 3)
  

• CMM 115 - Social Media: Theory and Practice (Cr: 3)
  

• MCA 203 - Public Relations (Cr: 3)
  

• GD 105 - Introduction to Computer Graphics (Cr: 3)
  

Learning Outcomes

Upon completion of the marketing program, students will:

• Demonstrate the analytical and problem-solving skills needed to solve complex challenges in marketing.
• Calculate and interpret quantitative data effectively.
• Evaluate evidence systematically in developing solutions to marketing problems.
• Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
• Communicate effectively in oral and written form within the conventions of the marketing discipline.
• Apply a range of 'best practices' in a professional marketing environment.

View academic catalog and learning outcomes