Boyun Woo
Profile
Boyun Woo joined Endicott College in 2009. Her research interests include organizational and consumer behaviors among sport organizations. Dr. Woo has published peer-reviewed articles and made presentations at national and international conferences. She has also been involved with projects by the Ministry of Culture, Sport, and Tourism in South Korea. Dr. Woo is an editorial member for Journal of Global Sport Management, and she has been a reviewer for various scholarly journals.
Education
Ohio State University
Doctor of Philosophy in Sport Management
2009
Ohio State University
Master of Arts in Sport Management
2005
Seoul National University
Bachelor of Science in Physical Education
2003
Courses
Sport Promotion and Marketing
Research Methods
Sport Event and Venue Management
Senior Thesis 1
Senior Thesis 2
Accomplishments
Publications
- Edwards, K., Woo, B., & Lee, Y. H. (2018). Mental skill training in high school golfer: A qualitative case study. Research in Dance and Physical Education. 2(1), 17-27.
Woo, B., & Lee, Y. (2018). Relationship between servant leadership attributes and trust in leaders: A case of sport instructors in South Korea. The Sport Journal.
Lee, Y, Woo, B., & Kim, Y. K. (2017). The impact of athletic director’s transformational leadership on head coaches’ organizational citizenship behavior at NCAA Division II institutions: Mediating role of affective commitment. International Journal of Sports Science and Coaching. 1-10.
Lee, Y., & Woo, B. (2017). Emotional labor, emotional exhaustion, job satisfaction, and organizational citizenship behavior among Korean fitness employees. South African Research in Sport, Physical Education and Recreation, 39(2), 137-148.
Woo, B. (2017). Testing the relationships among motivation, service quality, customer satisfaction and loyalty: A case of recreational golfers in South Korea. International Journal of Applied Sports Science, 29(1), 64-76.
Woo, B., Lang, S., & Lee, Y. (2017). Age, gender, perceived social support, and organizational commitment among fitness employees. Asian Journal of Physical Education and Sport Science, 5(1), 1-14.
Lee, Y., & Woo, B. (2017). Emotional intelligence, emotional labor, and emotional exhaustion among Korean fitness employees. Journal of Global Sport Management, 2, 1-14.
Woo, B. (2016). Effects of perceived support and collectivism on sport instructors’ affective commitment, work effort, and intention to leave. International Journal of Applied Sports Science, 18(2), 89-100.
Woo, B., Fulmer, W., Lee, Y. (2016). Perceived support and organizational commitment, Asian Journal of Physical Education and Sport Science, 4(1), 37-46.
Woo, B. (2016). Revisiting the model of sport consumption: Review of theories and suggestions. Asian Journal of Physical Education and Sport Science, 4(1), 19-36.
Woo, B. (2016). Assessing the impact of service quality attributes on customer satisfaction: A case of private golf courses in South Korea. The Sport Journal.
Woo, B. (2016). Book review: Ethnographies in Sport and Exercise Research. International Journal of Sport Communication, 9, 247-250.
Woo, B. (2015). Identifying key competencies of superior athletic directors at Division III Level: A behavioral event interview approach. Asian Journal of Physical Education and Sport Science, 3(2), 15-26.
Woo, B. (2015). Overview of organizational commitment: Conceptualization, antecedents, consequences, and implication for sport organizations. Asian Journal of Physical Education and Sport Science, 5, 11-34
Woo, B., & Chelladurai, P. (2014). Perceived support and work attitudes among Korean fitness club employees. British Journal of Economics, Management & Trade, 4(4), 638-653.
Woo, B., & Chelladurai, P. (2012). Dynamics of perceived support and work attitudes: The case of fitness club employees. Human Resource Management Research, 2(1), 6-18.
Kim, Y. K., Trail, G. T., Woo, B., & Zhang, J. J. (2011). Sport consumer-team relationship quality: Development and psychometric evaluation of a scale. International Journal of Sports Marketing and Sponsorship, 12, 254-271.
Woo, B., Trail, G., Kwon, H., & Anderson, D. (2009). Testing models of motives and points of attachment among spectators in college football. Sport Marketing Quarterly, 18, 38-53.
Book
Woo, B. (2013). Understanding organizational behavior in research: Application to sport organizations. Deutschland, Germany: LAP Lambert Academic Publishing
Woo, B., & Rocha, C. (2011). Sources of support for employees in sport organizations. In L. Robinson and E. Henry (Eds.). Handbook of Sport and Policy Management. Florence, KY: Routledge Taylor and Francis Group
Conference Proceedings
Conkle, K., Lee, Y., & Woo, B. (2019). Autonomy-supportive coaching style, needs satisfaction, and athlete satisfaction: A meta-analysis. World Association for Sport Management Conference, Santiago, Chile
Lee, C., Bang, H., & Woo, B. (2019). Influencing factors on consumers’ reaction to a professional sport team’s CSR activities. World Association for Sport Management Conference, Santiago, Chile
Lee, C., Bang, H., & Woo, B. (2019). Consumers’ responses to athletes’ transgression: Performance level and severity of incident. World Association for Sport Management Conference, Santiago, Chile
Lee, Y., & Woo, B. (2019). A conceptual model of occupational stress in sport leadership: A case of athletic directors. The 34th North American Society for Sport Management Conference, New Orleans, Louisiana
Lee, Y., Park, S., & Woo, B. (2019). Perceived emotional labor, member satisfaction, and member loyalty intention in fitness organizations. The 34th North American Society for Sport Management Conference, New Orleans, Louisiana
Lee, Y., & Woo, B. (2017). Transformational leadership, affective commitment, and organizational citizenship behavior in coaching. The 32nd North American Society for Sport Management Conference, Denver, Colorado
Woo, B. (2017). Effects of perceived support and collectivism on sport instructors’ commitment, work effort, and intention to leave. ALGEDE Congress 2017. Buenos Aires, Argentina
Lee, Y., Chelladurai, P., & Woo, B. (2017). Emotional intelligence, internal emotional regulation strategy, and consequences in coaching. ALGEDE Congress 2017. Buenos Aires, Argentina
Lee, Y., Woo, B., & Kwon, H. (2016). The predictability of emotional labor on emotional exhaustion and job satisfaction among physical education teachers in South Korea. International Sport Management Conference. Budapest, Hungary
Woo, B. (2015). Sport facility management and operation. Sport for All Instructor Training. Korea Sports Promotion Foundation. Seoul, South Korea
Woo, B. (2015). Development of Newsports in the U.S. International Newsports Seminar 2015, Seoul, South Korea
Woo, B., & Bang, H. (2014). Assessing the impact of service quality on customer satisfaction: A case of golf industry in South Korea. World Association for Sport Management, Madrid, Spain
Bang, H., & Woo, B. (2014). The influence of volunteer motivations on satisfaction at a sporting event: The differences between intention and no-intention to continue volunteering groups. World Association for Sport Management, Madrid, Spain
Woo, B. (2014). Perceived support and work attitudes among Korean fitness club employees. International Workshop on Sport Management, Trivandrum, India
Woo, B. (2014). Future of sport management in India. International Workshop on Sport management, Trivandrum, India. Served as a panel member
Kim, M., Lee, Y., & Woo, B. (2013). The Relationship between Centrality, Volunteer Satisfaction, and Re-participate Intention of Older Adult Female Volunteers: The Case of Daegu IAAF World Championship Games. The 28th North American Society for Sport Management Conference, Austin, Texas
Woo, B. (2012). Impact of Individualistic and Collectivistic Orientations on Work Attitudes and Behaviors among Fitness Club Employees in the U.S. and South Korea. The 27th North American Society of Sport Management Conference, Seattle, Washington.
Woo, B., & Hwang, H. (2012). Developing a Competency Model for Athletic Directors Using Behavioral Event Interview. The 27th North American Society for Sport Management Conference, Seattle, Washington
Lee, C., & Woo, B. (2010). Does consumers’ product involvement with sponsors’ products matter in sponsorship? 2010 The Association for Consumer Research Annual North American Conference, Jacksonville, Florida.
Kim, Y., Trail, G., Woo, B., & Zhang, J. (2009). Sport consumer- team relationship quality: Development and psychometric evaluation of a scale. The 12th Sport Marketing Association Conference. Cleveland, Ohio.
Woo, B., & Chelladurai, P. (2009). Cultural effects on work attitudes and behaviors: The case of American and Korean fitness club employees. The 24th North American Society of Sport Management Conference, Columbia, South Carolina.
Woo, B., Trail, G., Kwon, H., & Anderson, D. (2009). Testing models of motives and points of attachment. The 124th American Alliance for Health, Physical Education, Recreation, and Dance National Convention and Exposition, Tampa, Florida.
Woo, B., & Chelladurai, P. (2008). Influence of support available at work on the attitudes of fitness club employees. The 23rd North American Society of Sport Management Conference, Toronto, Canada.