Melissa Yang
Melissa Yang
Professor, Communication
Endicott College
School of Social Sciences, Communication, and Humanities
Office Hours
W: 11 a.m.-noon, Th & F: 9:30-10:30 a.m. & by appointment
Profile
Melissa M. Yang, Ph.D. is a Professor and Faculty Lead of Communication. She also advises the Nu Xi chapter of the Lambda Pi Eta Honor Society. Her research focuses on digital parenting, news framing, and parasocial relationships within influencer culture. Her involvement with the College’s various grant-supported initiatives has made her an advocate for news and information literacy and digital pedagogy.
Education
Ohio State University
Doctor of Philosophy in Communication
Courses
Race, Ethnicity, and the Media
Social Impact of the Media
Communication Research Methods
Global Mass Communication
Contemporary Explorations in Communication
Senior Research & Capstone
Accomplishments
Publications
- Damico, A. M. & Yang, M. M. (2024). News literacy across the undergraduate curriculum: Considerations for librarians and faculty. Bloomsbury.
- Yang, M. M. (2022). No more dragons, lotuses, and tigers? The evolution of Asian American women in the media. In A. Damico (Ed.), Women in media: A reference handbook. Santa Barbara, CA: ABC-CLIO.
- Yang, M. M. (2018). Economically challenged but academically focused: The low-income Chinese immigrant families’ acculturation, parental involvement, and parental mediation. In A. A. Williams, R. Tsuria, & L. Robinson (Eds.). Media and Power in International Contexts: Perspectives on Agency and Identity (Studies in Media and Communications, Vol.16, pp. 51-75). USA: Emerald Publishing.