With the recent popularity surge of the science of applied behavior analysis—or ABA—Endicott’s new Institute for Applied Behavioral Science launched at just the right time. Now, the growth of the institute has caught the attention and support of Endicott Trustee Samuel Eberts III, P’20.
Eberts’ exceptional six-figure gift is a pivotal donation to Spread Your Wings: The Campaign for Endicott College from the Endicott Strategic Plan and serves as a catalyst for elevating the prominence of Endicott’s ABA program.
Centered around three key pillars, including Strength of Story, Power of Place, and Transformational Learning, the campaign will help build on the success of Endicott’s ABA program, which, in February 2023 bloomed into its own standalone institute.
“My experiences as a parent and a leader in organizations addressing behavior and intellectual challenges have underscored the need for more effective approaches to support individuals working every day to grow and enjoy everything that life offers,” said Eberts. “Endicott’s Institute for Applied Behavioral Science plays a critical role in advancing the state of knowledge in this field. The beneficiaries of the institute’s work are not strangers in our communities—they are our parents, children, siblings, and friends. I cannot think of a better effort to support.”
“The beneficiaries of the institute’s work are not strangers in our communities—they are our parents, children, siblings, and friends.”—Samuel Eberts III, P’20, Trustee
Originating in the 1960s, applied behavior analysis is the science of teaching and learning and is best known for autism intervention and special education. In the past 20 years, autism intervention has grown exponentially, with all 50 states now requiring certifications to practice, and insurance companies beginning to recognize it as a treatment worth covering.
ABA can also be used to affect behavior change in a wide variety of environments, including marketing and organizational behavior, for example.
“We are excited about introducing a wide variety of students to behavior analysis, so that they may see its potential relevance in the context of their own course of study. It’s a fun time with a lot of possibilities,” said Mary Jane Weiss, Dean of the Institute for Applied Behavioral Science and Director of the Ph.D. ABA program.
Learn more about Spread Your Wings: The Campaign for Endicott College.