CAPTURING CAMELOT: Stanley Tretick’s Iconic Images of the Kennedys, Bestselling Author Kitty Kelley to Lecture at November ReceptionBEVERLY, MA
– Endicott College will host CAPTURING CAMELOT: Stanley Tretick's Iconic Images of the Kennedys
from Tuesday, October 1 through Friday, December 20, 2013 in the Heftler Visiting Artist Gallery, Manninen Center for the Arts, Endicott College, 376 Hale Street, Beverly. Gallery hours are Monday – Thursday, 9:00 am to 7:00 pm; Friday, 9:00 am – 5:00pm; and Saturday and Sunday, 2:00-4:00 pm. Special events include a reception, lecture and book signing with New York Times bestselling author of Capturing Camelot and Let Freedom Ring
, Kitty Kelley on Thursday, November 21 starting at 5:00 p.m. Exhibition, reception, lecture/presentation and book signing are all free and open to the public.
Over fifty years ago, when John F. Kennedy was elected to the White House in November 1960, the American people embarked on a journey of one thousand days into a mythical land that former First Lady Jacqueline Kennedy would recall as Camelot, the idealistic realm of King Arthur. Kennedy’s presidency placed him and his young family at the center of the world’s stage, where they inspired a cultural reassessment of the American way of life.
CAPTURING CAMELOT, organized by National Exhibitions & Archives, LLC was curated from the official archives of famed photojournalist Stanley Tretick (www.StanleyTretick.com) and includes some of the most memorable images of those days which evoke the youth, vigor and glamour of the Kennedy era. Tretick’s images help us to understand the magic of that time which continues to inspire affection and nostalgia.
The 1960 Presidential race between John F. Kennedy and Richard M. Nixon was so close (approximately 100,000 votes) that any public relations advantage could prove decisive. This was the first national campaign in which television played a determining role, and the new medium favored Kennedy’s telegenic good looks, understated manner and cool persona. On the campaign trail he and his advisors recognized the importance of photography in projecting an all-American, take-charge image. Kennedy was careful to control his appearances and, unlike his opponent, he befriended the media, which in turn portrayed him as an appealing figure.
Soon a public icon emerged: a war hero, a Pulitzer Prize winner, John F. Kennedy was on the cusp of his destiny as the first Irish Catholic President of the United States. He became bigger than the biggest movie star of his day and was followed by mobs of enthusiastic supporters. His style, plus his conscious effort to control his media image for political advantage influenced the course of all future political campaigns.
Stanley Tretick is best known today for the photographs he took of President Kennedy relaxing with his children. Kennedy was well aware of the value of images depicting him as a family man. While his wife fought to maintain a cordon of privacy around their son and daughter, the President courted press coverage of his young children, knowing how winsome they were to the public. Stanley Tretick seized the opportunity, and his photographs of the First Family, published in Look (circulation: 14 million) from 1960 to 1964, lent Kennedy an endearing credibility that greatly contributed to his popularity.
A 1962 Look cover of Kennedy driving his nieces and nephews in a golf cart taken at the family compound in Hyannis Port is akin to the patriotic paintings of Norman Rockwell that then graced the covers of The Saturday Evening Post. Mr. Tretick understood the symbolic value of such family images and this allowed him to focus on small human moments within the political confines of Washington.
In October 1963 Stanley Tretick took his most famous photograph of John Kennedy, Jr. playing under his father’s desk in the Oval Office. This photo was for an article in Look about the relationship between the President and his 2 ½ year old son. While Jackie was vacationing in Greece, Tretick was summoned to the White House to chronicle the President as he spent time with his young son, walking the path around the Rose Garden and alighting from Marine One. Romping around the Oval Office one evening, John Jr. climbed under the President’s desk and discovered the secret opening, popping out to give Tretick a lasting image that summarized the magic of Kennedy’s Camelot. When the President was assassinated a few weeks later, those pictures were already en route to newsstands, and helped create an enduring legacy through the art of photography.
This program has been made possible with support from the Bruce T. Halle Family Foundation. If you have any questions regarding the exhibition CAPTURING CAMELOT: Stanley Tretick’s Iconic Images of the Kennedys
or any of the programming at the Center for the Arts, please contact, Kathleen J. Moore, Coordinator of Visual Arts and Gallery Director at email@example.com
or 978-232-2655. For a complete schedule of events visit www.endicott.edu or www.facebook.com/artsendicott