Using College PR
Internal Media Relations Policy
The Assistant to the President serves as the official College spokesperson and conveys the official College position on issues of general college-wide impact or significant situations that are of a particular controversial or sensitive nature. Inquiries from the media about such issues should be referred to the Assistant to the President. Depending on the specific circumstances, the president may designate another college administrator to serve as spokesperson on a particular issue.
Please refer all media inquiries to the Assistant to the President. If the media contacts an employee, the employee should notify the Assistant to the President prior to offering comments. Should you provide comments to media without first speaking to the Assistant to the President, please make it very clear that you do not speak on behalf of the College.
If the Assistant to the President is contacted about a specific program or area of expertise for information, her office will contact appropriate faculty or staff members to solicit comments. She will arrange a conversation before a member of the press contacts you to give you time to gather your thoughts prior to any interview.
Using College PR/Promoting your Event
If you have an event or news item to publicize, please contact Joanne Waldner, Assistant to the President, to discuss the best options for your announcement. Approaches will vary based on timing, location, the nature of the news or event, photography availability, and other factors. The College will do as much as possible to promote all events using our available resources.
Information about athletes or athletic programs is the responsibility of Rob Palardy, Sports Information Director, who can be contacted at firstname.lastname@example.org.
The Assistant to the President sends out news releases on a regular basis to area newspapers, radio, television and other appropriate news outlets. All news releases for external audiences should be channeled through this office. News releases may include announcements, accomplishments, general information, events, and feature stories. If you would like to submit news releases, please submit the information at least two weeks prior to the date the event will be held. However, each newspaper reserves the right to publish or not publish information they receive.
Please remember when submitting information for a news release to include WHO, WHAT, WHEN, WHERE, and WHY. Always include contact information for further questions. You can refer to our news page for examples of formatting and content in an Endicott news release. Images are always helpful, so please include them if they are available (please keep in mind that any print publication will want high-resolution files).
At the end of each release, please include the following statement:
About Endicott College
Located in Beverly, Massachusetts on 235 acres of oceanfront property, Endicott College offers doctorate, Master’s and Bachelor degree programs in the professional and liberal arts. Founded in 1939, Endicott provides an education built upon a combination of theory and practice, which is tested through internships and work experience. Studying at the Beverly campus, regionally, and internationally are approximately 2,400 undergraduate and more than 2,600 adult and graduate students. For more information, visit www.endicott.edu.